Whisky Investments 2022: A Spirited Market

Whisky Investments 2022: A Spirited Market
The Dalmore 48 Year Old Luminary No. 1 Rare 40.8 abv, Source - Sotheby's

The global spirits market, particularly whisky, has seen a surge in popularity and value in recent years. According to the Sotheby's Wine & Spirits Market Report 2022, the spirits market achieved over $30 million in sales in 2022, marking a new record and showing a 40% increase over the previous year. This article delves into the factors contributing to this trend and the implications for investors.

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The Rise of Whisky Investments

Whisky investments have become increasingly popular, driven by a combination of factors. The unique characteristics of whisky, including its aging potential and the wide variety of styles and flavors, have attracted a growing number of enthusiasts and collectors. Additionally, the limited availability of certain whiskies, particularly those from renowned distilleries or exceptional vintages, has added to their allure and investment potential.

New Buyers by Age Group

In 2022, nearly half of the buyers across wine and spirits sales were new to Sotheby's, showcasing the auctions' capacity to capture the attention of new bidders around the globe. There were nearly twice as many new bidders as the previous year, with nearly 35% of them being under 40 years old. This trend indicates a younger generation's growing interest in whisky investments, potentially driving further growth in the market.

Top Whisky Producers

Several whisky producers stood out in 2022. Macallan was the top spirits producer, representing 25% of the spirits sales. Other top whisky producers included Moutai, Karuizawa, Yamazaki, Port Ellen, and Brora. These producers are renowned for their quality and rarity, making their whiskies highly sought after on the auction market.

Top Whisky Lots of 2022

Several whisky lots stood out in 2022. The Macallan in Lalique Six Pillars Collection with Burr Elm was one of the top lots, selling for $71,112 per neck in Hong Kong. Another notable lot was The Dalmore 48 Year Old Luminary No. 1 Rare, which was sold in London in November. However, the report does not provide the specific sale price for this lot.

Global Demand for Whisky

The demand for whisky in 2022 was truly global, with buyers from all over the world participating in auctions. The buyer demographics for spirits shifted in 2022, with the three regions - Americas, Europe, and Hong Kong - being represented equally due to the increase in both Americas and Europe. This global demand reflects the growing accessibility of whisky investments, driven in part by the rise of online auctions and digital platforms.

Implications for Investors

The rising popularity of whisky investments has significant implications for investors. The strong performance of whiskies at auction suggests that they can offer a good return on investment. However, investing in whisky also comes with risks. The value of a whisky can be influenced by a variety of factors, including the reputation of the distillery, the quality of the vintage, and market trends. Therefore, potential investors should do their research and consider seeking advice from experts in the field.


In conclusion, the whisky market is experiencing a period of dynamic growth and transformation. As it continues to evolve, it offers exciting opportunities for investors. However, like any investment, it also comes with risks, and potential investors should approach it with knowledge and caution.


Sotheby's (2022), Wines & Spirits Market Report. https://www.sothebys.com/en/docs/pdf/wine-spirits-market-report-2022.pdf

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