Investors and Wealth Advisers need to pay attention to the rising interest in Digital Assets: 2024 and Beyond

Investors and Wealth Advisers need to pay attention to the rising interest in Digital Assets: 2024 and Beyond
Source - Sotheby's

Rising Interest from Younger Investors

Millennials and younger generations are at the forefront of the digital asset adoption wave. According to RBC Wealth Management, millennials are significantly more likely to consider digital assets and environmental, social, and governance (ESG) factors when making investment decisions compared to older generations. This demographic shift is crucial as a "great transfer" of wealth, estimated to be around $70 trillion, is set to pass from baby boomers to younger generations over the next few decades​ (RBC Wealth Management)​​ (PwC)​.

Technological Advancements

The integration of emerging technologies, including blockchain and artificial intelligence, is revolutionizing the wealth management industry. These technologies enable wealth managers to offer more personalized and efficient services, streamline operations, and enhance security. PwC's report on asset and wealth management trends emphasizes the importance of digital transformation, highlighting that firms must adapt or risk obsolescence. The report projects that 16% of existing asset and wealth management firms may be acquired or fall by the wayside by 2027 if they do not embrace these changes​ (PwC)​.

Increasing Demand for Diversification

Investors are increasingly seeking diversification in their portfolios, and digital assets offer a new avenue for achieving this. A survey by Schwab found that 49% of advisors are now using or planning to use digital assets within client portfolios. This growing acceptance is driven by the potential for high returns and the unique benefits that digital assets provide, such as liquidity, transparency, and the ability to fractionalize ownership​ (Capgemini)​.

Strategic Implications for Wealth Managers

Wealth managers must strategically position themselves to capitalize on the growing demand for digital assets. This involves not only incorporating digital assets into their service offerings but also educating clients about the risks and opportunities associated with these investments. Firms that successfully navigate this transition can expect to attract and retain a younger, more tech-savvy client base while differentiating themselves in a competitive market.


The adoption of digital assets in wealth management is no longer a niche trend but a significant shift shaping the future of the industry. As younger investors drive demand, technological advancements provide new tools for wealth managers, and the potential for diversification and high returns becomes more apparent, the integration of digital assets into wealth management portfolios will continue to accelerate. Wealth managers who embrace this change are well-positioned to thrive in the evolving financial landscape.


  1. PwC Asset and Wealth Management Trends Report 2024​ (PwC)​
  2. RBC Wealth Management Financial Knowledge and Investment Trends​ (RBC Wealth Management)​
  3. Schwab Survey on Digital Assets in Client Portfolios​ (Capgemini)

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