The Importance of quality digital photography for personal branding

The Importance of quality digital photography for personal branding
To have a well rounded personal brand, good photography with intent has to be part of the equation. (Photo by Alexander Dummer)

Why personal branding photography?

The importance of having well thought out photography and visuals for your online personal brand/presence cannot be overstated. Any aspect where you are communicating or engaging online, has to have good photography and visuals that are on point with respect to your personal brand and what you want to convey. This does not have to be just about social media profiles, but can include other elements like email signatures as well.

We live in a visual world and a great photograph can make all the difference in how you portray yourself, showcase what you like, your values and how you want people to identify with you.

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A brand is the complete package that embodies who you are and what you stand for, not just a logo or tagline. Your values, personality, and appearance are all part of this package. Photography is one of the key components of appearance. Making a good first impression and communicating your brand's message both depend heavily on high-quality photography.

Good photography is essential for building your personal brand.

Due to the power of photography to influence a person's first impression, it is crucial for personal branding. High-quality pictures help to establish credibility and trust with potential customers or employers, whether they are used on your website, social media profiles, or marketing materials. Additionally, photography is an effective medium for communicating your brand's message. If you're a fitness coach, for instance, pictures of you exercising or preparing meals will demonstrate your expertise in the subject.

How do I create a personal digital brand?

To create a personal digital brand think about what are the online tools you use the most and try to add your visuals to them. If you use email for example, think about adding an email signature with your photo and branding. A website is also something to consider other than social media; you have more room on the screen to showcase yourself in an unconfined way compared to social media profiles. If you want to build a social media profile it is best to look at the various platforms out there, how they work, who uses them and what you want to get out of them.

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How to do personal branding photography?

The two ways to do personal branding photography is either do it yourself or have someone do it for you.

The benefits and drawbacks of taking your own photos versus hiring a professional photographer include:

Although it can save you money and give you more control over the finished product, there are some drawbacks to take into account. First of all, setting up the shoot and editing the photos yourself can take a lot of time. Second, unless you have a lot of photographic experience, you might not have the technical know-how required to create high-quality images. Last but not least, without high-quality gear, your photos might not be as clear, vibrant, or sharp as those taken by a professional photographer. On the plus side if you do your own photography you are developing a new skill and can constantly manage and adapt your image according to your own style.

If you want high-quality photographs without the hassle of doing it yourself, hiring a professional photographer might be a better choice. Professional photographers have the training, know-how, and tools required to create images of the highest caliber that live up to your expectations. A professional photographer can also save you time and effort so you can concentrate on other areas of your personal or professional life. But working with a pro photographer has a cost to it, especially if you need multiple takes or a lot of editing. Additionally, you might have to accommodate the photographer's schedule and have less influence over the creative direction of the shoot.

How much does a personal branding shoot cost?

A personal branding photo shoot would vary according to your location, the quality of the photographer and the amount of work to be done.

The best way to approach this is to get in touch with 2-3 photographers whose styles you like. You can find them through social media (use hashtags), references or online searches. Look at their work as most photographers have online catalogues or showcase their work on instagram. Get a price quote from each photographer based on what you want to do and from there decide which photographer will give you the best outcome.

Things to think about when doing your photography for your online presence.

It is important to understand the subtleties of photography and how the small things count. When you are doing your photography you want to think about how you dress, and why you are presenting yourself that way? Do you want to build trust? Maybe you want to come off as casual and approachable?

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Personal presentation is key in improving your personal brand as it is how you convey your unique self to the world.

Think of the setting and your background as this can really impact your image. What is behind you, a beautiful home office? nature? A boat? All these things have subtle notes about you, what you like, how you carry yourself and what you value.(In our 'ways you can improve your personal brand' article, we draw our insights from a study that shows people assume things about you based on your background).

Ways you can improve your personal brand
What are some ways you can improve your personal brand? By understanding perception, using personal presentation and digitising it effectively.

So what is behind you a beautiful home office? nature? A boat? All these things have subtle notes about you, what you like, how you carry yourself and what you value.

Try to have an assortment of shots, from landscape photos, portrait photos, profile pictures but also ones with backdrops that can look good on a banner or a website.

Think of how you are presenting yourself in the photo; what is your posture? Is your smile natural or exaggerated? Are you leaning back? Your facial and body language is important as you want to ensure you are portraying yourself in the way you want to be seen.

Colour themes are also something to consider and you can have your photos edited, either by yourself using a photo editing tool or someone else can do it; where you can have a similar hue across your photography.

Always aim to refresh your photography and replace old photos with more up to date ones, this helps to ensure that you keep your online personal brand top of mind.


In conclusion, quality photography is essential for personal branding because it can create a favourable first impression, communicate your brand message, set you apart from others, and boost your online presence. It's crucial to weigh the benefits and drawbacks of both options before deciding whether to take your own photos or hire a pro. Your budget, time constraints, and level of expertise required should ultimately guide your choice. Keep in mind that investing in your personal brand through photography can be profitable in the long run.

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