The Basic Principles of Collecting Wine: Avoiding Scams, Ageing Potential, Investment, and Value

The Basic Principles of Collecting Wine: Avoiding Scams, Ageing Potential, Investment, and Value
Photo by Bruno Cantuár

Wine collecting is a fascinating pursuit that involves acquiring, storing, and ageing wines to enhance their quality and value over time. This article explores the fundamental principles of wine collecting, including how to avoid scams.

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Understanding Wine Collecting

Wine collecting is the process of acquiring, storing, and ageing wines with the aim of enhancing their quality and value over time. It appeals to individuals for personal enjoyment, investment potential, and as a form of art appreciation.

Selecting Wines for Your Collection

Emphasise personal taste - Begin your collection by focusing on wines that you genuinely enjoy drinking.

Consider the diversity - Explore a range of wine styles, regions, and grape varieties to broaden your knowledge and palate.

Research and expert opinions - Utilise wine ratings, reviews, and recommendations from trusted sources to make informed decisions.

Storage and Cellaring

Importance of proper storage - Store wine under suitable conditions to preserve its quality and value.

Temperature, humidity, and light - Maintain a cool, dark, and humid environment, using a wine fridge or cellar if possible.

Ageing potential - Understand that not all wines are suitable for long-term ageing, and some are best consumed young.

Developing a Cellaring Strategy

Short-term vs. long-term ageing - Differentiate between short-term cellaring (2-5 years) and long-term ageing (10+ years) to guide your wine selection.

Collecting vintages - Consider collecting wines from exceptional years or milestone events, as they may offer unique ageing potential and value.

Tracking and organising - Keep records of wine purchases, inventory, and tasting notes to monitor the development of your collection.

Avoiding Wine Scams and an example of a Wine Forgery Case:

Buy from reputable sources - Purchase from trusted merchants, auction houses, and wineries to avoid scams.

Verify authenticity - Request provenance information and seek expert opinions to ensure the wine's legitimacy.

Be educated - Familiarise yourself with wine regions, labelling regulations, and fraud techniques. An example of a wine fraud case is the ‘Rudy Kurniawan case’ where he conned collectors into buying wine which he was making in his DIY workshop by filling empty bottles he collected with a mix of old and young wines. So be extremely careful when buying expensive wines and approach it with an element of distrust, as even the most experienced collectors can fall victim to these scams.

Wine ageing and what can you drink?

Factors affecting drink-ability - Grape variety, wine making techniques, acidity, tannin's, and storage conditions.

Not all wines are meant for extended ageing - While some wines can age gracefully, it depends on various factors. Not all wines are suitable for 100-year ageing.

Is Storing Wine a Good Investment?

Wine can be viewed as an investment with potential benefits and risks.

Thorough research and expert advice - Conduct extensive research, seek expert opinions, and consider factors like provenance, rarity, and reputation.

Long-term investment horizon and liquidity challenges - Understand the need for patience and a long-term perspective, while liquidity can pose challenges.

How Do You Know Which Wines Will Increase in Value?

Factors influencing value - Rarity, scarcity, reputation, critical acclaim, and historical performance can impact a wine's potential for value appreciation.

Past trends and expert opinions - Research auction results, expert insights, and market trends to identify wines with potential for value growth.


By understanding the principles of wine collecting, including how to avoid scams, the potential of ageing wine, the investment aspect, and how to identify wines with value appreciation potential, you can embark on a rewarding wine collecting journey. Remember to exercise caution, do thorough research, and make informed decisions.

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