Investing in Whiskies: A Discussion with Hunter Robillard, Director of Sales at Vinovest

Investing in Whiskies: A Discussion with Hunter Robillard, Director of Sales at Vinovest
Source - Forbes.

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Whiskey, often considered the drink of connoisseurs, is not just a beverage to be savored but also an asset class that has been gaining attention from investors worldwide. To delve deeper into this intriguing world of liquid gold, we sat down with Hunter Robillard, Director of Sales at Vinovest, a company specializing in wine and whiskey investments.

The Most Collectable Whiskies

When it comes to collectible whiskies, the names that often come up are Macallan for Scotch and Yamazaki and Karuizawa for Japanese whiskey. But let's not forget the burgeoning American craft distilleries. With over 2,000 craft distilleries in the United States, these small and mid-sized businesses are the fastest-growing sectors of the craft spirits industry.

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Hunter Robillard explains, "The reason for collecting is, as with fine wine, demand and supply: distilleries often make investment-grade whiskeys in limited quantities — a few hundred bottles or so. That number will only fall with time as people drink them."

Vinovest Whisky Investment Platform - Click to Find Out More

Top 10 Whiskies to Invest in Now

Based on the 'Guide To Whiskey Investment: 10 Best Bottles, Expert Tips' by Elaien Lau, Hunter tells us that the article shows 10 whiskies that are not just palate-pleasers but also potentially investable:

1. Bowmore 'Black Bowmore' The Last Cask 50-Year-Old Single Malt Scotch Whisky: A rare scotch that has appreciated exponentially since its initial release.

Source - Sotheby's.

2. Old Rip Van Winkle 25-Year-Old Kentucky Straight Bourbon Whiskey: Limited to just 710 bottles, this American whiskey is a collector's dream.

Source - Vinovest.

3. Karuizawa Ruby Geisha 38-Year-Old Single Malt Japanese Whisky: From the ghost distillery of Karuizawa, this is a rare find with a balanced palate.

Source - Forbes.

4. Murray McDavid Mission Macallan 36-Year-Old Single Malt Scotch Whisky: A vintage Macallan that offers a smoky aroma with pear hints.

Source - Vinovest.

5. Rosebank 30-Year-Old Single Malt Scotch Whisky: Aged for three decades, this whiskey can age many more, thanks to its high ABV.

Source - Vinovest.

6. Laphroaig The Ian Hunter Story 'Book 2 Building an Icon' 30-Year-Old Single Malt Scotch Whisky: A sensual palate with notes of toffee and dried fruit.

Source - Vinovest.

7. The Hakushu 18-Year-Old Single Malt Whisky: A Japanese brand that has won several prestigious awards.

Source - The House of Suntory.

8. Macallan 36 Year Old Single Malt Scotch Whisky Director’s Special: A unique spin-off of the traditional Macallan.

Source - Vinovest.

9. Johnnie Walker Blue Label Port Ellen 'Ghost and Rare' Blended Scotch Whisky: A blend of rare reserve whiskys, including the ghost distillery Port Ellen.

Source - Johnny Walker.

10. The Yamazaki 12-Year-Old Single Malt Whisky: An award-winning spirit from Kyoto, Japan.

Source - House of Suntory.

The Mindset for Whiskey Investment

"Whiskey investing is more like investing into your 401(k) vs. trading stocks," says Hunter. "Not much happens with your cask price while the whiskey matures, so there's no daily tracking of the whiskey market. The returns materialize when the whiskey is closer to being ready to bottle."

Vinovest Whisky Investment Platform - Click to Find Out More

Diversifying Your Portfolio

While whiskey presents some great investment opportunities, diversifying your portfolio with other collectibles like fine wine can also be a smart move.


Investing in whiskey is not just about buying bottles; it's about understanding the market, the brands, and the aging process. As Hunter Robillard aptly puts it, it's a long-term asset that requires a different kind of attention and expertise. So, if you're looking to diversify your investment portfolio or simply have a penchant for fine spirits, whiskey investment might just be the avenue for you.


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